[Hoka]
COMPANY INFORMATION
Founded in France and now headquartered in Goleta, California, HOKA ONE ONE was started in 2009 by sporting innovators Nicolas Mermoud and Jean-Luc Diard. Trail runners by night, the pair had day jobs pursuing faster speeds in snow sports and cycling. Their shared quest for speed over challenging terrain had them experimenting with trail-shoe design that allowed for uninterrupted momentum - as opposed to the stop and start, high impact toll that is characteristic of trail running.
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