[Snow Peak]

COMPANY INFORMATION

In 1958, Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. After returning to his hometown after World War II, Yukio found solace in climbing Mt. Tanigawa, known for its treacherous and rugged terrain. He repeatedly challenged himself on its mountainside and was rejuvenated by the pure experience under the open sky. Yamai was dissatisfied with the climbing gear available. So, he founded a climbing equipment company that would become Snow Peak, creating his own line of mountaineering products leveraging the skilled metal craftsman in his hometown of Tsubame-Sanjo. To this day, the dramatic landscape of Niigata inspires Snow Peak products and serves as home to Snow Peak’s Global Headquarters. Snow Peak established a presence in the USA in 1999 and began wholesale distribution out of a garage in Gresham, Oregon. In the two decades since, Snow Peak USA has evolved from its humble beginnings into an influential national presence with a deepening focus on hospitality and experiences.